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Breastfeeding Welcomed here

The goal of this campaign is to encourage more women to breastfeed their babies and breastfeed for a longer duration by making our community friendlier to breastfeeding families. The use of this symbol will be to both alert moms to public locations where they can breastfeed comfortably and to encourage the perception that breastfeeding is normal, accepted and welcomed.

According to the American Academy of Pediatrics, the lack of support for breastfeeding is one of the obstacles to its success. If our culture embraces breastfeeding as the normal way to feed infants, more women will breastfeed and health statistics will likely change for the better.

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Reno, Elko, CC breastfeeding support groups 

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